Apple continues to enrich its Apple TV + catalog and its latest acquisition is aimed at young audiences. According to The Hollywood Reporter, Apple has signed an agreement with the Maurice Sendak Foundation, which oversees the works of the author of the same name known for his children’s books.
As part of this agreement, Apple will develop original series and specials based on the books of Sendak, including its main work Max and the Maximonsters ((Where the Wild Things Are), first published in the 1960s.
Apple and the Maurice Sendak Foundation will imagine new series and special programs for children based on the author’s books and illustrations, including Night kitchen ((In the Night Kitchen), When Dad was away ((Outside Over There) and the collection The Nutshell Library. To do this, Arthur Yorinks, writer, director and long-time collaborator of Sendak, will work closely with Apple to develop each project via its Night Kitchen Studios.
La Pomme already has content for children like Helpsters, Ghostwriter: the secret of the pen and Snoopy. Recently the company also signed an agreement with the Jim Henson Company and Sesame Workshop for new episodes of Fraggle Rock and new programs.
In general, children’s content is trending on the side of all streaming services. While Disney + relies on programming entirely suitable for families, at the end of 2018, Netflix concluded a billion dollar agreement for the rights to 16 works by author Roald Dahl. Similarly Amazon and HBO Max also have programs for children for which investments are increasing.