A week before the launch of WWDC, the European Commission announced the launch of a formal investigation into the practices of the App Store (and Apple Pay in the process). Brussels has since been joined by Washington on the subject. The defense of Apple revolves around an argument: competition exists … but outside the App Store.
” We compete with many companies, Google, Samsung, Huawei, Vivo, LG, Lenovo and many others “Hammered Daniel Matray, Europe boss of the App Store, during a Forum Europe event taken up by Reuters. ” In fact, Apple has no dominant position in any market, and we face competition across all industries, from tablets, wearables, desktops and laptops, to mapping, music, payments , messaging and many more “
Nothing new compared to the arguments put forward from the month of May 2019. But this argument answers next to the plate for many developers, who have no choice but to go through the App Store to distribute their applications if they want to address iOS users. Never mind that there is competition outside of Apple’s platforms (read: The developer slingshot against Apple’s practices).
On the iOS platform, Apple dominates the distribution of applications 100%, and the European Commission is seeking to establish whether the manufacturer takes advantage of it to abuse this dominant position. One rule in particular is in the crosshairs of Brussels bloodhounds: developers are prohibited from informing their users that they can subscribe to their services cheaper elsewhere than in the application.
Daniel Matray defended the main principles of the App Store, namely that the same rules applied to all developers, to the smallest as to the largest (which is not entirely true). He also recalled that 85% of applications are not subject to the 30% commission from Apple. The leader of Apple had been invited by the Senate last September to discuss digital sovereignty (read: A remedial course on Apple in the Senate).